Orange County District Attorney
Tony Rackauckas, District Attorney
401 Civic Center Drive West
Santa Ana, CA 92701
For Immediate Release
July 24, 2006
Susan Kang Schroeder
OCDA TO COLLECT $300,000 FROM PRODUCERS OF PENILE ENLARGEMENT SUPPLEMENT IN CONSUMER PROTECTION ACTION
SANTA ANA – The Orange County District Attorney’s office has settled with the makers of a male penile enhancement supplement in a consumer protection case involving false advertising and unfair business practices. Dish Direct, Inc., operating under the name Maximizer Health Products, Inc., has agreed to pay $300,000 in civil penalties related to making guarantees about ExtenZe, a pill which is marketed nationally in infomercials and on the internet for penile enlargements.
Under the settlement, Dish Direct, Inc. will pay $300,000 for claims that their product can provide up to a 27% penile enlargement through the use of their pills. Dish Direct, Inc. will adjust their advertising of this supplement to prevent dissemination of false or misleading statements about the product. ExtenZe has featured well known figures in the adult entertainment industry in previous marketing campaigns. Dish Direct, Inc. will not be required to admit fault or liability.
An additional basis of the settlement includes the elimination of lead from the pills, which were originally higher in lead content than is legally permitted. Dish Direct, Inc. will also change their customer service policy to better respond to refund requests and product complaints.
“It’s important for people to know what they are putting in their bodies,” said Deputy District Attorney Tracy Hughes of the Consumer Protection Unit. “When a consumer buys a product, they deserve to know the product is safe and will work as promised.”
Anyone wishing to file a customer service complaint or request a refund should contact Orange County District Attorney investigator Carol Mona at Carol.Mona@da.ocgov.com or at (714) 347-8570.